SERVICE: SEO - Search Engine Optimization and Web Marketing
SEO
Search Engine Optimization is a "must" for every website!
When we are developing a new
website we will take care of SEO right away - it's included in all of our new website development projects.
We will optimize the HTML code of the website and take care of the other necessary ingredients like titles, keywords and density, Url structure.
All these measures are INTERNAL measures which means they can be controlled by our website developer.
Other optimization
But often we are asked "what else can be done with a website and how could
it be positioned better in Search Engines?".
Optimization report: we are running a SEO report on your website and look for SEO violations and warnings.
Web Marketing & Search Engine Marketing (SEM)
At this point the EXTERNAL measures for optimizing your website traffic and positioning in search engines come into play:
Aquiring one-way links for your website, Pay-per-click advertising, doing public relations, Social Media activities, and e.g. utilizing available free tools like Google Places.
We can assist you in this matter and create e.g. your Google or Bing advertising account for Pay-per-click advertising and get you started.
Then we hand it over to you and you can monitor and modify your campaigns in-house.
In the SEM field the services which we offer are limited to 'consulting' and 'getting you started'. We are a consulting and design firm.
Therefore, for most other SEM tasks we will recommend to use a specialized SEM/SEO company.