Service: SEO - Search Engine Optimization and Web Marketing
SEO
Search Engine Optimization is a "must" for every website!
When we are developing a new
website we will take care of SEO right away - it's included in all of our new website development projects.
We will optimize the HTML code of the website and take care of the other necessary ingredients like titles, keywords and density, Url structure.
All these measures are INTERNAL measures which means they can be controlled by our website developer.
But often we are asked "what else can be done with a website and how could
it be positioned better in Search Engines?".
At this point the EXTERNAL measures come into play: Aquiring one-way links for your website, doing public relations, SEM, and e.g. utilizing available free tools like Google Places.
Web Marketing & Search Engine Marketing (SEM)
SEM means basically that you are buying ad space from the search engine, also called sponsored links. We can assist you in this matter and create e.g. your Google or Bing advertising account and either we do the further maintenance like campaign monitoring and optimization for you or we hand it over
to you and you do it in-house.